Online Courses, Online Classes, Online Learning, Distance Learning, Online Management Distance Courses
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WODIA TRAINING INSTITUTE (WOTI)
MANAGEMENT TRAINING AND SKILLS DEVELOPMENT
WOTI COMPLEX
Online Courses, Online Learning, Online Education, Online Classes, eLearning in MARKETING BASICS
--- Online Learning Just in the comfort of your Home. Access Up to 140 Courses
Self-Paced Home Study, Online Courses
with Accredited Certificates
Home Study, ELearning, Online Courses, Classes to Enhance Your Career,
Personal Development, Sales and Workforce in Business and Management
Develop yourself, improve your management skills, promote
efficiency, sales and acquire leadership competence with
online learning that enhances you Skills and Knowledge.
STEPS TOWARDS ENGAGING IN ONLINE LEARNING
Step 1- Access up to about 140 Courses in Soft Skills including Administrative Skills, Career
Development, Human Resources, Personal Development, Sales and Marketing and also
Information Technology in Microsoft Office.
Step 2. Pay the sum of N80,000 ( eighty thousand Naira only ) per head for Four Months.
Step 3- Access 140 courses for Four Months. Learn, Practice, Take Notes, Improve your Skills.
Step 4- Choose the 6 courses you would wish to obtain Certificates.
Step 5- Obtain your Certificates after successful completion of the 6 courses within
Four Months.
Step 6- Become more creative, strategic, organized and confident with enhanced knowledge
in Administration, Information Technology, Leadership, Marketing, Project and Human
Resource Management. These will lead to Career Advancement, Personal Development that
will strengthen your knowledge in Business, Management and Microsoft Office Skills.

Copyright 2007-Till Date@thewodia.org
Telephone: +234 (0)8023079485;
+234 (0 8133754358
Marketing Basics Outline:
Module One: Getting Started
Housekeeping Items
The Parking Lot
Workshop Objectives
Pre-Assignment
Action Plans
Module Two: What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Case Study
Module Two: Review Questions
Module Three: Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Case Study
Module Three: Review Questions
Module Four: Common Marketing Types (II)
Guerilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Case Study
Module Four: Review Questions
Module Five: The Marketing Mix
Product
Price
Promotion
Place
Case Study
Module Five: Review Questions
Module Six: Communicating the Right Way
The Marketing Pitch
Sell Value Not Price
Fun and Entertaining is Powerful
Choosing the Right Media
Case Study
Module Six: Review Questions
Module Seven: Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Case Study
Module Seven: Review Questions
Module Eight: Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Case Study
Module Eight: Review Questions
Module Nine: The Marketing Funnel
Awareness
Interest
Desire
Action
Case Study
Module Nine: Review Questions
Module Ten: Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Case Study
Module Ten: Review Questions
Module Eleven: Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
ONLINE COURSE, ONLINE CLASSES, ELEARNING
COURSE CONTENTS OF
MARKETING BASICS